About

About me

Brandenburg, Germany15+ years in design
Chris Lüders

I wanted to be a cartoonist. Instead, I moved from northern Germany to Berlin to study graphic design — and fell in love with web and brand design. That led me from UI design at Rocket Internet through the Berlin startup scene to becoming a Design System specialist.

At ImmoScout24, I convinced management to invest in a design system when the concept was still young in Germany. It became a major success, powered their complete redesign, and I grew into Lead UX Designer and Design Ops lead. At Viessmann, I scaled that into a multi-brand, token-driven ecosystem serving web, mobile, and HMI.

Now I'm pushing into AI-augmented design. Using Claude Code for vibecoding component libraries, Figma MCP for AI-driven design workflows, and building design systems faster than I ever thought possible. The craft stays — the speed multiplies.

I live in the south of Brandenburg with my wife, three kids, and a lot of animals. When I close my MacBook, I go barefoot into my garden instead of squeezing into the S-Bahn. I share insights on X and Substack .

Career timeline

2022 – Present

Design System Lead

Viessmann / Carrier

Multi-brand design system across web, mobile, and HMI. Now integrating AI workflows.

2017 – 2021

Lead UX Designer & Design Ops

ImmoScout24

Built the design system from scratch, led the redesign, established Design Operations.

2012 – 2017

Freelance UX/UI Designer

N26, Quandoo, McMakler & more

Berlin startup scene. Learned the craft through variety and speed.

Earlier

Web Designer → UX Designer

eDarling (Rocket Internet)

Where it started. From making things pretty to making things work.

Toolkit

Tools & skills

Design

Figma
Figma Variables
Tokens Studio
Storybook
Zeroheight

Methods

Atomic Design
Design Tokens
Design Ops
Design Thinking
User Research

AI-Powered Design

Claude Code
Figma MCP
Vibecoding
AI Design Systems

Leadership

Team Lead
Stakeholder Mgmt
Workshop Facilitation
Mentoring

Tech Savvy

HTML/CSS
React
Angular
Flutter
Git

Let's create something cool together.

I'm always excited to discuss new projects and opportunities. Whether you need a design system, UX improvements, or AI-powered workflows — let's talk.